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摘要：对青岛海底世界VI设计，是对视觉资源的一次整合，使公众对青岛海底世界所提供的项目或服务产生最高的品牌忠诚度；同时提高该企业员工对企业的认同感，提高企业士气。青岛海底世界是一家融合了海底观赏，海底探险，海底表演与海底教育与一体的综合性娱乐场所。它的目标消费群以青少年为主，在设计定位中，以现代，时尚，潮流元素以吸引消费者。
在标志的设计上三维效果的应用，给人以视觉上的纵深感；材质和光感的应用，富有时尚感，给人以想象的空间，用色彩的渐变及光泽的控制而非对轮廓的勾线完成了对形体结结构的解释，使造型其有立体感；抽象图形的应用，更能在标志意义的延伸上，给人以与其形式相对应的遐想。青岛海底世界VI辅助图形富有动态的形象设计，弧形的海底植物设计使视觉元素富有节奏韵律，不同明度的蓝色变得更有深度和动感，并产生了多维的透视效果。多层次植物图案，强调了活力和现代感。通过这种方法使设计突破二维媒介的局限，创造一种视觉上动态的效果。青岛海底世界的规范化，达到内容与形式的高度统一，才能具有可持续性的发展。
关键词：青岛海底世界 动态性 现代感 新元素
Abstract: Qingdao Underwater World VI design, visual resources of an integration, so that the public provided by Qingdao Underwater World of items or services have the highest brand loyalty; At the same time, enhance the corporate identity of the staff of enterprises, improve the morale of . Qingdao Underwater World is a blend of Harbor Watch, undersea exploration, seabed and the seabed show a comprehensive education and sexual entertainment. It aims to youth-oriented consumer group, location in the design, with modern, fashion, the trend to attract the attention of consumers.
Logo design in three-dimensional effect of the application, give visual纵深感; sense of texture and optical applications, rich sense of fashion, giving space to imagine, with the gradient color and luster of the control of the hook rather than on the contour line to complete the structure of the physical interpretation of knot, so that its three-dimensional sense of style; abstract graphics applications, but also an extension of the meaning of the signs, the people with their lost in the corresponding form. Qingdao Underwater World VI-assisted dynamic image of the rich graphical design, arc-shaped submarine designed to plant the rich visual elements of rhythm, the different brightness of the blue even more depth and movement, and have had the effect of multi-dimensional perspective. Multi-level vegetation patterns, emphasized the dynamic and modern. In this way the design breakthrough in the limitations of two-dimensional media to create a dynamic visual effect. Qingdao Underwater World of standardization, content and form to achieve a high degree of unity in order to be sustainable development.
Key words: Qingdao Underwater World modern dynamic new element
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